The fruit is not a cherry, but a true berry. Rose colored and produced in large quantities. As a kid we used to write stuff on the sidewalks with the fruit and it stained the cement.
This plant is usually called S. paniculatum or Eugenia but was wrongly named years ago and the name is not likely to change.
Misidentification: not likely, can't think of anything,
Santa Cruz Great one at 1128 King St.
800 Green Valley Rd